Coquette, Continued: The ultra-feminine aesthetic trend continues into swimwear with bows, ruffles, and baby pink. Look out for chic designs for the summer.
Maillot Mania: One-piece swimsuits are making a comeback with a modern twist, inspired by celebrities like Sofia Richie and Pamela Anderson.
Shiny Hardware: Swimsuit accessories are trending with attached waist chains and shiny trinkets. Consider swim jewelry for added sparkle and glam.
Bandeaus: Bandeau-style swimsuits are back, offering a tan line-focused alternative. Embrace the '70s aesthetic and opt for easy, boho-chic bandeau designs.
'90s Minimalism: Minimalistic shapes and solid colors are in vogue, particularly flattering for swimwear. Look for classic styles with clean lines and a nod to '90s fashion.
Sculpted Shape: Swimwear brands are incorporating shapewear elements into their designs for added support and sculpting effects.
Nature Colors: Natural colors like blues, greens, and neutrals dominate swimwear trends, offering a subtle and flattering alternative to bright neon hues.
Print Renaissance: Maximalism is back with bold prints making a statement in swimwear. Look out for tropical, botanical, and exotic patterns for a standout look by the beach or pool.