Burger King Hastens $5 Meal Debut to Rival McDonald's Upcoming Promotion

Introduction of $5 Meal

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Contents of the Meal

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Strategic Timing

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Competitive Edge

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Market Positioning

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Customer Appeal

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[{"selector":"#anim-12979b02-ae89-47cb-ba33-14bbf3d138fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-182964ab-2f6f-472a-ae11-ae6a63d9b3b9","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-624ae567-54eb-4b6b-b6b8-92af305a0594","keyframes":{"transform":["translate3d(0px, -309.24989%, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f50982f-6536-4755-bc04-14ae1cb8805e","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80ed2562-124d-425f-94a8-102e0b404152","keyframes":{"transform":["translate3d(0px, -345.21513%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more